Is your media release Twitter ready?
(by Creative Territory)

If you’ve ever played a game of "Telephone", you know how easy it is for a simple message to lose its meaning.

Sending out a media release is like playing this childhood game. Very few journalists will ever replay it the way you want and the essential message can be lost as people reword and rework your beautifully crafted prose into just a few short sentences.

This post from blogger Alice M. Fisher gives tips on using Twitter to follow and target media contacts that are important to your organization’s communications strategy. Use their Twitter accounts to research their preferences and interests, and improve your contact list in the process. Fisher’s post contains links to seven different lists of journalists on Twitter. – Leah Sivieri, ReThink Media
 
Quality: 3.5 Skill Level: All

This post from blogger Alice M. Fisher gives tips on using Twitter to follow and target media contacts that are important to your organization’s communications strategy. Use their Twitter accounts to research their preferences and interests, and improve your contact list in the process. Fisher’s post contains links to seven different lists of journalists on Twitter. - Leah Sivieri, ReThink Media
 
Quality: 3.5 Skill Level: All

The ultimate start-to-finish guide to Twitter for nonprofits. M + R Strategies describes the Twitter universe and supplies excellent advice on setting up and using your account. The Twitter community has its own laws of etiquette, and this guide will help you fit in. It outlines good manners, best practices, and desired traits. If you’re an advanced user, there’s a section with very clever tips for getting the maximum amount of attention for your organization. A slightly longer read, but entertaining and well worth your time.- Leah Sivieri, ReThink Media

Torrential streams of Twitter updates contain valuable information about public opinion and dialogue. There’s an emerging demand to sieve coherent messaging data from these Tweet streams. This piece written by limyh at Social Media Today covers 8 tools that will help you extract strategic information from Twitter, including: Twitalyzer, Micro Plaza, Twist, Twitturly, Tweetstats, Twitterfriends, Thummit Quickrate and Tweeteffect. - Leah Sivieri, ReThink Media

Quality: 5/5 Skill Level: Advanced