Final results of a 2010 Social Media News Survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentuckuy University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

It’s no surprise then that Twitter is attracting the attention of many nonprofit organizations looking for ways to connect with new supporters and engage constituents...Twitter, like any strong social network, provides a way for your content to spread organically between people. It helps your organization be more accessible to your constituents, building the trust and strengthening the relationships that earn you strong activists and donors.

It can be hard to decipher what is and what isn’t worth an investment of time and money. Add to that the challenge of successfully upgrading or integrating your Web site to take advantage of these new communications tools.

In short, there is a lot of information with funny little cute names that you’ve never heard before to sort through and get your head around.

Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there’s an emerging demand to sieve signals from noises and harvest useful information.