Digital-Age Media Relations: Pitching Stories in a Challenging News Environment
This article provides a great source of ideas for communicators in addressing the challenges of promoting ideas and causes in a press environment upended by technological and social change and hoping to answer the big question: what does the slow death of free media mean to communicators?
2010 Social Media News Survey - new study meaures use of social media tools to follow, share and post news and information
Final results of a 2010 Social Media News Survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentuckuy University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.
Press Kit Primer - Top Must Haves in your organization's Press Kit
Any media outreach effort must have a compelling and media-friendly press kit. The kit’s purpose is to provide basic information that will invite stories or at least further inquiries. A well-done kit signals a level of seriousness that reporters understand immediately. It should be simple, clear, and not too showy, drawing attention to your main messages and themes. It should offer only basic background data, not every available bit of information. The idea is to create interest, not to exhaust it.
Digital-Age Media Relations: Pitching Stories in a Challenging News Environment
This article provides a great source of ideas for communicators in addressing the challenges of promoting ideas and causes in a press environment upended by technological and social change and hoping to answer the big question: what does the slow death of free media mean to communicators?
5 Key Ways to Distribute Your News (Vocus White paper)
Five Key Ways to Distribute Your News
Five Key Ways to Distribute Your News
Five Key Ways to Distribute Your News
Seven Success Strategies for Pitching to Bloggers
Seven Success Strategies for Pitching to Bloggers
(Chicago--November 17, 2006) Pitching a story to a blogger on the Internet is a different animal than pitching to a print or broadcast reporter. Unlike the "traditional" media world, on the blogosphere you don't get to leverage your verbal agility to establish a relationship with a reporter over the phone first, and then ask if they'd like to see your press release. And you certainly can't spam World Wide Web bloggers with a single, impersonal press release that you've already emailed to the whole wide world.