As the title indicates, this article focuses on the distribution rather than the actual drafting of a press release. It describes strategies to reach journalists, consumers, news outlets, social networks and newsrooms. Informative statistics, such as the fact that the average time spent by consumers on social networking sites like MySpace, Facebook and Bebo is 3 times longer than news and media sites, help to add substance to the general advice offered in this guide. This quick read contains insights even for those already savvy with press release distribution.

This article offers a concise summary of the most important things to keep in mind when establishing relationships with bloggers and does an especially good job of explaining the particularities of pitching to blogs as opposed to traditional print or broadcast reporters. Tips range from the very straightforward—addressing the blogger by their first name— to the more complex—using content-distribution tools to expand a blog’s audience, but all are easy to implement.