As the title indicates, this article focuses on the distribution rather than the actual drafting of a press release. It describes strategies to reach journalists, consumers, news outlets, social networks and newsrooms. Informative statistics, such as the fact that the average time spent by consumers on social networking sites like MySpace, Facebook and Bebo is 3 times longer than news and media sites, help to add substance to the general advice offered in this guide. This quick read contains insights even for those already savvy with press release distribution.