This New Media Toolkit, a curated collection of online tools, tutorials and resources, brought to you by the Renaissance Journalism Center, is designed to help nonprofits and ethnic and community news organizations navigate the often intimidating and ever-evolving new media landscape.

The ultimate start-to-finish guide to Twitter for nonprofits. M + R Strategies describes the Twitter universe and supplies excellent advice on setting up and using your account. The Twitter community has its own laws of etiquette, and this guide will help you fit in. It outlines good manners, best practices, and desired traits. If you’re an advanced user, there’s a section with very clever tips for getting the maximum amount of attention for your organization. A slightly longer read, but entertaining and well worth your time.- Leah Sivieri, ReThink Media

A general introduction to the new media landscape from Fenton Communications—perhaps most useful for its guidelines on pre-strategizing research. It tells you how you can find and dissect the conversation surrounding your issues in new media, and suggests ways you can reach your target audiences online. It also provides a sparse overview of the new media outlets you should consider incorporating into your strategy—but other guides in our library have more thorough information in that regard.