This quick read explains the steps necessary to engage bloggers, offering several very tangible tips to help both monitor and maximize your organization’s coverage. Media expert Colin Delany is the founder and editor of the award- winning website epolitics.com specializing in the tools and tactics of Internet politics and online advocacy. As someone who is familiar both with pitching stories and getting pitched to, he offers firsthand advice of how to insert your organization’s campaign into the blogging world.

As the title indicates, this article focuses on the distribution rather than the actual drafting of a press release. It describes strategies to reach journalists, consumers, news outlets, social networks and newsrooms. Informative statistics, such as the fact that the average time spent by consumers on social networking sites like MySpace, Facebook and Bebo is 3 times longer than news and media sites, help to add substance to the general advice offered in this guide. This quick read contains insights even for those already savvy with press release distribution.