This study offers interesting conclusions about the success of different types of online communications at non-profits. For those interested in the types of metrics available to evaluate such communications strategies, this study is quite useful. The complex methodology of the study might be more interesting to someone who has already done some communications evaluations, but the “Glossary of Terms” is a good resource to supplement other introductory materials for someone who is first exploring the field.  - Caroline Lewis, ReThink Media   

This website by the Case Foundation is a great resource for those wishing to do some further research on social media and their applications for nonprofits. Topics covered in the Gear Up for Giving library include: Social Media Strategy, Effective Blogging, Twitter, Social Networking and Causes on Facebook, and Video Sharing through You Tube. - Leah Sivieri, ReThink Media

Quality: 4/5 Skill Level: All

This study offers interesting conclusions about the success of different types of online communications at non-profits. For those interested in the types of metrics available to evaluate such communications strategies, this study is quite useful. The complex methodology of the study might be more interesting to someone who has already done some communications evaluations, but the “Glossary of Terms” is a good resource to supplement other introductory materials for someone who is first exploring the field.  - Caroline Lewis, ReThink Media   

On May 5, 2009 Network for Good hosted an online training led by Donordigital‘s Dan Schulman entitled "Using Search for Fundraising and List-Building: How Google Grants Can Bloster Your Bottom Line."