This guide offers a broad overview of the role of blogging in the media and provides general advice on how to sustain productive relationships with bloggers. It is a good place to start for those unfamiliar with the blogosphere and can be read as a preface to Seven Success Strategies for Pitching Blogs and Advocacy 101, which offers more specific suggestions. It touches on the major differences between the blogosphere and traditional media outlets and identifies the potential pitfalls of pitching bloggers. —Alicia Freese, ReThink Media