OUR GOAL is to provide state-of-the-art media and communications tools, strategic messaging and media guidance and communications training to think tanks, national advocacy organizations and grassroots groups working on peace, security, arms control and human and civil rights issues.

Whether your organization has a fully staffed communications department or no communications staff at all, our solutions are designed to make it easier to reach your targeted audiences and achieve your communications objectives.

Media Tools & Technologies ReThink Media provides access to a suite of communications technologies and services considered standard operating tools by media professionals, but which have proven cost-prohibitive for many groups working on peace and security issues. This includes access to a professional media database and press distribution services, a comprehensive news and social media clipping and analytics service, access to ReThink’s curated issue –specific and politically targeted press lists and expert assistance in building and maintaining press lists for your organizations unique media initiatives and target audiences.

Media and Communications Training ReThink provides hands-on communications training, specifically developed to overcome the unique media challenges facing the groups that we work with and the issues they work on. We have developed a core curriculum of more than a dozen expert trainings including strategic communications, building relations with reporters, connecting with non-expert audiences, tweeting for victory, on-camera, making effective broadcast appearances, and building your media profile and positioning yourself as a go-to expert. Our week-long media training intensives have received universal accolades with a majaority of participants ranking it as “the single most useful” training they had ever participated in.

Consulting & Strategic Communications Support Our staff has over 60 years of collective experience working in advocacy communications. We work behind the scenes with your staff on everything from developing a strong overall media strategy to perfecting a single press release. We’ve helped groups roll out major reports and prepare for prime-time broadcast appearances. We can help you build relationships with leading journalists and editors. As a nonpro!t ourselves, we’re focused on winning the debate, not billable hours.

Editorials & Op-Eds:  We’re committed to keeping our members’ perspectives front and center in the national debate, and appearing regularly on opinion and editorial pages. We can assist at any stage, from helping craft editorial packets to inform editorial boards, to ghostwriting an op-ed, to choosing the best outlets and pitching your piece.

Social Media As seasoned communications professionals we can help you avoid the hype and develop strategic approaches to social media that deliver real-world results. From rapid response media monitoring to building relationships with journalists to shifting the media narrative of a story as it unfolds in real-time, we can help you develop effective, practical ways to integrate social media into your communications work.

Public Opinion & Messaging Resources ReThink media tracks the latest public opinion polls daily and provides our member groups with regular updates and comprehensive audits of long-term public opinion trends. We also maintain the only real-time media monitoring portal in the country on each of our issue areas and provide both in-depth, multi-year analysis of media coverage surrounding key issues as well as real-time assessments and strategic advice regarding how the media is covering breaking issues and current events and how best to position your organization for success.

Profiles of Key Journalists Members receive our annual guide pro!ling the top journalists covering the issues we work on. We share tips on each journalist’s interests and background, and offer exclusive intel and the best pitching strategies. These journalist profiles are also available to members online, with live feeds of their latest stories, Twitter conversations, links to their blogs, LinkedIn profiles, and more.

Collaborative Communications Initiatives and Campaigns ReThink understands and respects groups’ unique bran and the balance between collaborative and internal priorities. We work with organizations to advance their own self-interest, recognizing how effective media work can benefit their own fundraising, membership recruiting and visibility. But we equally work to help groups play their own respective roles and aim to capitalize on each group’s unique assets to make the performance of the overall team as effective as possible.

One last thing... We're a nonprofit organization. Our bottom line is not about billable hours; it's about building the capacity of communities that we serve to garner better media coverage, target their messages more effectively and achieve their policy objectives.