Most peace and security organizations cannot afford to commission their own polls and others have doubts about using the information. Yet understanding public opinion is critical to any effective communications strategy. Rethink Media helps make public opinion and message development resources on national security and foreign policy issues more accessible and affordable and wherever possible, provides the analysis and tracking to help you use it. Here's how:

Monthly Poll Alert
Our monthly poll alert summarizes any newly published public opinion data or any new polls appearing in the media on the communities priority issue for that month and provide you with quick links to access the information.

Public Opinion Training
Our public opinion training includes best practices in how to use public opinion research and poll data to develop and inform your organization's messages and improve outreach to your target audiences. Find out how to use the numbers to help you advance your policy objectives.

Message Development
Through our partnerships and our own original research ReThink Media offers members access to the best available messaging guidance. We aggregate and provide access to detailed studies about how the American public views security and foreign policy issues as well as tools and tips that you can use when preparing for media appearances or to reach specific audiences.

"Positioning" Audits
Positioning audits look at how the media has been representing your organization. Are you happy with the way you are portrayed? Is it helping you advance your policy agenda or making it harder? ReThink Media can provide both the training and support to help your group evaluate its coverage and develop strategies to "core-position" your organization as necessary. For an additional fee ReThink Media can perform the audit for your organization.