Final results of a 2010 Social Media News Survey conducted by TEKGROUP International and Associate Professor Ken Payne of Western Kentuckuy University seem to underscore the importance of the online newsroom to corporate communicators and amplify the need for a comprehensive social media news strategy when targeting or influencing key constituents in the social media space.

The survey - which specifically measured acceptance, use, and attitudes of social media tools to follow, share, and post news and information – garnered 545 responses from April 15 – May 30, 2010. The study is especially intriguing in its sampling methodology as social media tools were used exclusively to solicit survey respondents.

Survey respondents indicate they are using social media tools habitually with almost 90% saying they use Twitter, Facebook, and blogs on a daily basis to follow/monitor news and information. Slightly less say they use the tools to share/recommend daily news and information (70%), with even fewer writing/posting news and information using social media tools (60%).

Download the 2010 Social Media News Survey report.

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