ReThink Media provides state-of-the-art media tools, communications strategies and training to organizations
and experts working for a safer and more peaceful world.
Date:
September 30, 2009 - 2:15pm
Ever feel frustrated that the only “ink” that you got for your last report was the ink it was printed with?
Many nonprofits, advocacy organizations and think tanks spend considerable time and resources producing studies to advance their issues, only to have them gather dust on the shelf of some academic or government office.
Why? Invariably, it’s because the report received little to no media coverage.
The good news is, it doesn’t have to be this way.
This Webinar offers 10 tips for turning your report into a morning headline or a segment on the evening news. Regardless of the type of research you’re releasing – from scientific data to a public opinion survey – these tried and true trips can help you insert your hard work into the news cycle.
Come with your questions for two Fenton media pros with deep experience in packaging reports and using them to reframe the debate and impact public policy and social change.