Date: 

January 7, 2010 - 2:00pm - 3:30pm

Register TODAY for ReThink Media's January 7 Expert Media Training, “Getting the Beltway Buzzing” with veteran communications expert Kristin Grimm, the founder and president of Spitfire Strategies (see bio below).

This 90-minute online training will take place on Thursday, Jan 7 at 2PM (EST) | 1pm (CST) | 12 Noon (MST) | 11AM (PST).

Description of Training – ‘Getting the Beltway Buzzing.’
Ever wonder how a story evolves from a blog post on Politico to a feature on MSNBC or Fox and from there to a story in the nations’ leading papers? Ever wonder why some fall flat?

Capitol Hill has it own unique media ecosystem and understanding that ecosystem is critical to effective communications within the Beltway.

How do the varying media outlets interact with one another? How does your organization fit in and how do you relate to them? What types of stories are likely to pop and which ones aren’t?

In this 90 min. online workshop, veteran media strategist Kristen Grimm, the founder and President of Spitfire Strategies, will present tips and insights on ‘Getting the Beltway Buzzing.’

Featured Trainer – Kristen Grimm
Kristen Grimm is the founder and president of Spitfire Strategies. Since starting Spitfire in 2002, Kristen has worked with clients such as the David and Lucile Packard Foundation, William and Flora Hewlett Foundation, Human Rights First, the Open Society Institute, the National Women’s Law Center, the Ford Foundation, the Bill and Melinda Gates Foundation, and many others.

She has served as strategic communications counsel guiding positioning and implementation work for the Defenders of Wildlife for their Endangered Species Act efforts, Human Rights First, the Ms. Foundation and First Focus.

Kristen has also helped numerous nonprofits and foundations build their own capacity to conduct high-impact communications efforts. She has created and led strategic communications trainings for many leading foundations and the Open Society Institute among others. In 2002, she also founded the Communications Leadership Institute, a nonprofit that aims to increase the effectiveness of nonprofit leaders’ strategic communications skills and capacity.

She is a frequent presenter, speaking before gatherings for the Council on Foundations, Independent Sector, the Aspen Institute, the Rockwood Leadership Institute, the Communications Network, Center for Policy Alternatives and New Philanthropy West, among others.

Prior to Spitfire, she was a fellow at the Vietnam Veterans of America Foundation (VVAF), where she worked to ban landmines, reform the death penalty and criminal justice systems and reduce the threat of nuclear war. She also served as the president and chief operating officer of Fenton Communications. While at Fenton, she wrote NOW HEAR THIS: The Nine Laws of Successful Advocacy Communications.