What do you do when a breaking story creates a major problem for your work?
It's a simple mantra - "expect the unexpected." But does your organization actually have a crisis communications plan? What steps have you agreed upon for handling a major story that seriously impacts your policy work? What is your strategy to bring together the key stakeholders? How will you act quickly to impact the news cycle and drive the coverage in a constructive direction?
March's Expert Media Trainer Sonia Smith is a crisis communications strategist and former television anchor and foreign correspondent for the BBC, ITN, and CNN. Sonia will lead workshop participants through straightforward, practical steps you can take in advance of breaking news to make sure that your organization is prepared to execute a crisis communications strategy, as well as key things to remember when everything around you is coming unglued.
No one is ready for a crisis. But how a challenge is handled in its first hours can make all the difference.
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Sonia Smith is a crisis communications strategist, advising Fortune 500 companies, major universities, nonprofits, and international institutions such as the World Bank. A Senior Vice President at CLS, a strategic communications firm in Washington D.C., Sonia brings more than five years experience in defusing high-profile media investigations, international nonprofit campaigns, Congressional inquiries, and handling litigation communications.
After a 15 year career as a television anchor and foreign correspondent for the BBC, ITN and CNN, Sonia applied her experience to guiding clients on how to react effectively to crises, defuse them, and emerge stronger. An award-winning anchor for CNN International's primetime World News she specialized in live breaking coverage and daily interviews. Before working at CNN, Sonia served as anchor, correspondent, and bureau chief at Independent Television News, Britain's highest-rated network, based in London and Tokyo. Sonia reported political news across Europe, Asia, and Latin America, as a correspondent based in London and Tokyo. Reporting highlights included covering terrorism and drug wars in South America and the fall of the Berlin Wall.
for Members of ReThink Media
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- Registration is open to all qualifying groups
- Single session registration costs $55.00
- A Community Membership of $100.00 includes priority registration in 4 sessions in our expert media skills series.
Non-members use this Open Registration Form »
Space is limited - REGISTER TODAY!