It’s no surprise then that Twitter is attracting the attention of many nonprofit organizations looking for ways to connect with new supporters and engage constituents...Twitter, like any strong social network, provides a way for your content to spread organically between people. It helps your organization be more accessible to your constituents, building the trust and strengthening the relationships that earn you strong activists and donors.
But Twitter is also different from other social networks, like Facebook. First, it’s built for speed. With only 140 characters to write, it is simply the fastest, simplest way to send out emergency updates to people who have expressed interest in your organization. Second, it’s public. Every conversation is out there, indexed by Google and other search engines, ready to become real data you can manipulate and learn from. And third, it’s friendly. Facebook also promotes information sharing, but Facebook is about keeping in touch with people you already know. Twitter, by contrast, is designed to build relationships and spread information among strangers.
Sold yet?
You shouldn’t be! Twitter is not always a perfect fit. So before you start whittling your next blog post down to 140 characters, take a look at these seven pointers, from M+R Strategic Services, to avoid a rocky start to your organization’s Twitter adventure.
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