M+R Strategic Services and NTEN have completed their 2009 eNonprofit Benchmarks Study, analyzing online messaging, fundraising, and advocacy data from 32 leading nonprofit organizations, covering all of calendar years 2007 and 2008.

In combination with the previous two studies, it presents a four-year landscape of nonprofit email, fundraising, and advocacy results.

This year’s study calculates, for the first time, nonprofit email benchmarks for specific list segments, such as donors vs. non-donors, geographically targeted audiences, and interest area segments. It also analyzes specific types of advocacy emails like phone call alerts, surveys, and tell-a-friend emails.

There is also an Event Recording and Event Presentation Slides of the release of the new study available Free online.

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