April 29, 2008 “Brand” – the Single Most Important Word in Directing Every Facet of Your Organization's Work
date: 
04/29/2008 - 00:00

This month's expert media training, "BRAND" - the Single Most Important Word to Your Organization, is an essential for Executive Directors, Boards of Directors and communications staff. (See registration details below).

This 60 minute online training will take place online Tuesday, April 29, 2008: 2pm (EST) | 1pm (CST) | 12noon (MST) | 11am (PST)

Training Description: In a brisk hour, Communications Expert, Burt Glass (read his bio below), will cover what is meant by the often misunderstood term "brand” or “branding” and will demonstrate why it is the single most important word in directing every facet of your organization's activities.

Using a peace and security example, the training will illustrate: Why being truly different is so difficult, but so essential; Why brand work is the job of your Executive Director and your Board of Directors; Why brand work is the opposite of "spin;" How you can never really control your own brand; and How a strong brand for your organization makes your communications easier and more effective.

Featured Trainer: Burton Glass is a 20-year veteran of cause-driven communications campaigns. He is a former senior vice president at Fenton Communications, the largest communications consultancy for nonprofits, where he specialized in helping nonprofits as varied as the Prostate Cancer Foundation, the Campaign for College Opportunity and First Place for Youth, develop and deliver their messages to their most important audiences.

Prior to Fenton, Burt worked six years as Executive Director of the Center for Investigative Reporting, a nonprofit journalism organization in Berkeley producing original documentaries, books, and stories for such news outlets as PBS Frontline, Washington Post, Los Angeles Times and National Public Radio.

Burt has headed media relations for several national nonprofits, including the League of Conversation Voters, Physicians for Social Responsibility, Pacifica Radio and Peace Action and served as a speechwriter and press officer for the Office of Community Policing Services (COPS), a division of the U.S. Department of Justice.

Today, Burt lives in Charlottesville, and has recently teamed with marketer and writer Rob Brookman in Chicago and graphic designers Bob Hamilton and Kristen Hughes in Boston to create a new agency for nonprofit communications.

Registration Information:

  • Registration is open to all qualifying groups.
  • Single session registration costs $55.00.
  • Community Membership with ReThink Media is an annual fee of $100.00 and includes priority registration in 4 sessions in our expert media skills series. Community Membership also includes access to the member only portion of ReThink Media's online media and communications resources including press page and blog development tools and an extensive media, messaging and public opinion resource library.
  • Already a Member of ReThink - use this Member Only Registration Form.
  • Not Yet Joined ReThink - use this Open Registration Form.
  • Space is limited to 30. REGISTER TODAY!