Effective communications work requires a good media database. Who are the journalists that are going to cover your story and how can you reach them?

ReThink Media provides a searchable online media database. The media database is a complete collection of more than 350,000 national and international media contacts and 80,000 outlets. The database has phone numbers, fax numbers, email addresses, pitching information, the beat(s) the reporter covers and a variety of information on the media outlet. The national media database is offered via a powerful web service. It allows users not only to broadcast fax and email, but also allows them to track their work done in the system as well as link news opportunities and events to specific contacts or outlets. In addition, it allows them to change and add information about media contacts or outlets.

Full Members can track, update and reach out to the media while storing valuable contact information and specific pitching tips on journalists. We encourage members to share the basic "grunt" work of maintaining good information on media contacts through a shared system, but that is not required.

Thom's technology is available only to our Member Groups and provided through our special partnership with NetCentric Campaigns and Vocus. The partnership allows our members to collaborate on the collection of data on reporters, producers, journalists and all types of contacts that work for media outlets.

Features:

• Information on more than 350,000 Media Contacts.
• Capability to blast fax, blast email or export a contact list.
• Ability to track the interaction with journalists and store articles with reporters.
• Instant update of information.
• Ability to search Editorial Calendars.